Is Taylor Swift Filming Her Wedding to Travis Kelce?

Taylor Swift and Travis Kelce’s highly anticipated wedding has sparked rumors, but one thing appears certain: the event will be filmed. According to industry insider Rob Shuter, the 14-time Grammy winner has turned down several “multi-million dollar offers” to livestream the ceremony or “sell exclusive broadcast rights.”

While it’s common for couples to hire photographers and videographers for their weddings, it’s a major move for a superstar like Swift. She will own all of the footage and have complete control over if, when, and how the public ever gets to see it.

“This isn’t about privacy—it’s about control,” one source told Naughty But Nice. “Taylor wants to own the footage, oversee the edit, and decide exactly what people see. No one else gets to tell this story.”

Among the deals Swift declined were offers from streaming services reportedly worth “tens of millions of dollars.” But she’s determined to do things on her own terms.

Related: The Real Reason Taylor Swift & Travis Kelce Reportedly Canceled Their Wedding Plans Revealed Days Before Their Rumored Ceremony

Although some might interpret this decision as Swift wanting to make her wedding a public spectacle after all, insiders insist that’s not the case. They claimed that her wish for privacy is “often misunderstood,” explaining, “If Taylor wanted total privacy, she could have quietly gotten married at home with a handful of people. Instead, she’s planning an event big enough to shut down part of a city. She’s never hidden her personal life—she’s managed it.”

“Taylor has always invited fans into her world,” the insider continued. “The difference is that she decides what they get to see and when they get to see it. That’s exactly what’s happening with the wedding footage. I’d be shocked if the public never sees it—but it’ll happen on Taylor’s timeline, after she’s edited it and is ready.”

This follows a USA Today report speculating that Swift and Kelce could monetize their special day. Joe Favorito, a Columbia University lecturer and sports communications and marketing expert, told the outlet, “It’s an event, and any event on this scale today can be monetized.”

Favorito said that Swift and Kelce will own the best pictures and videos from their big day, and any legal usage of them would require licensing or permission, which could come with a hefty price tag. “Less—meaning images and video—is going to be worth much more because of scarcity,” he added.

Entertainment attorney Bryan Thompson pointed out that, traditionally, “the most profitable ways to monetize a wedding involved giving exclusive rights to a particular tabloid or website.” However, with magazine and tabloid budgets much tighter these days, those deals aren’t as profitable as they used to be.

Still, if Swift and Kelce decide to sell any official photos and videos, the offer could be in the “multi-millions.” The more “unique and scarce, the more monetizable they are,” Thompson noted.

If Swift and Kelce choose not to go this route and instead release photos on social media, as they did with their engagement, they could still make money “through sponsorships, marketing campaigns, or a documentary or docuseries about the wedding.”