5 steps to nailing the Brazilcore trend (AKA the coolest way to get dressed this summer)

In the endless search of ways to adapt our wardrobes to the UK’s new tropical climate, one failsafe option reigns supreme: take inspiration from chic women in historically hot countries. From nonnamaxxing to Spanish shoes, the style codes of sunnier shores have emerged as this summer’s biggest trends. Next up? Brazilcore.

It’s not difficult to see why people are now suddenly turning to the South America cultural hub for inspiration. The country has long produced major fashion moments, from the legendary supermodels like Gisele Bündchen and Adriana Lima to it-girl brands such as Farm Rio, Melissa and Haight, and the laidback street style often seen on the beach. Brazilian style is sporty, sexy and rooted in the underground subcultures of Rio de Janeiro’s favelas, where baile funk parties spawn new fashion trends and kids play football in the street. As we wind down from the World Cup-induced football fever and gear up for peak festival season, is there any wonder that Brazilcore is poised for a full-on fashion takeover?

But don’t just take our word for it. If you want to see Brazilcore in action, just take a look at the camera rolls of your favourite stars. From Hailey Bieber to Dua Lipa, via Rosalía, SZA and Tyla, pretty much every celeb on our summer moodboards has worn a Brazil shirt, cami or bikini at some point. And guess what? Wearing the country’s national colours just so happens to be the first step to transforming into a beach-ready Brazilian baddie this summer. But if you really want to embody the spirit, it’s worth going the extra mile and incorporating a few more style hacks from the streets of Rio. Oh, and it would also help to get familiar with the hottest brands coming out of the country right now. Luckily, we’ve already mapped out the Brazilcore blueprint for you…