Every Type of Eyeliner and How to Use Them—With Photos

That extra step of applying with a separate brush may sound intimidating, but it’s also what makes this formula so customizable. “A gel pot is great when you want control,” says Siard. “You’re applying it with a brush, so you can decide if you want a tight line, a clean wing, or something more dramatic.”

Uses

Gel or cream pot liner is one of the most versatile eyeliner formulas, making it excellent for classic wings, cat eyes, tightlining, graphic liner, and even smoky eyes. “With a gel pot, the brush controls the line’s personality,” Briceno says. “I can use the same product for almost invisible definition between the lashes, a polished wing, or something much more graphic. It has more body than liquid, so it is easier to place and correct, yet it still produces a cleaner, more saturated result than most pencils.”

You can create an ultra-thin line at the inner corner, gradually build thickness toward the outer edge, or use the product as a base for a smoky shadow look. Orduno notes that its creamy texture also allows it to be blended before it sets, making gel or cream pot liner a good option for anyone who wants precision without feeling locked into a single look.

Pro tips

Orduno recommends applying gel liner in “short, thin strokes for a smoother, more precise line” rather than trying to create a perfect shape in one motion.

You’ll also want to avoid loading too much product onto the brush, which can make the liner drag, skip, or create a thicker line than intended. Briceno recommends coating both sides of the brush, wiping away any excess, and making sure the bristles come to a clean edge before applying.

Diligent storage cannot be understated. “Keep the cap closed as much as possible so it doesn’t dry out,” says Siard, who, like so many Allure editors, is a fan of Jones Road Gel Liner. Briceno suggests decanting only a small amount onto a clean palette and closing the jar immediately so the texture stays consistent. And for the love of all things holy, “Clean your brush after each use for precise application and better hygiene,” Orduno says.