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19 Best Bag Charms 2026, Reviewed
Apologies to those who were, but I was never into Labubus. That doesn’t mean I’m not a fan of the bag charms trend — arguably, they’re the easiest way to add a touch more personality to your look. But the ugly, fluffy attachment we saw swinging from a few too many tote-style designer bags? At least in my eyes, a little tacky.
More my vibe? Beaded keyrings, best used to tie the multiple colours of your outfit together. Plus, they can breathe new life into the summer bag you’ve been calling on every day for the last four weeks.
Personally, I think our mutual interest in charms — whether incorporated into statement jewellery like charm necklaces, or swinging off the straps of your work bag — signals a move away from minimalism (see ya, quiet luxury) and a leap towards maximalism. Essentially, for those, like me, who are happiest when dressed in bright colours or clashing prints, it’s our time to shine.
But I hear your concerns about going overboard. After all, many of us still hear Coco Chanel’s advice ringing in our ears: “Before you leave the house, look in the mirror and remove one accessory.” According to the fashion set, the key is clashing textures but sticking with a single colour palette when it comes to your pendants. That way, your accessories will feel intentional, and your look put together.
In terms of where to shop (or splurge), there are countless designer options, with Prada, Louis Vuitton and Fendi all joining in. Even Coach has created multiple chains finished with on-trend cherries and the iconic ‘C’ decorating most Coach bags, while JW Anderson has offered up a cotton radish key charm to upgrade your raffia bag or mesh tote bag in line with the food micro-trend I’m seeing everywhere this summer.
But the high street has excelled too, with ASOS offering up sub-£10 options and Free People sharing a micro bag version of our favourite gym bag to house your headphones or chewing gum. And, of course, Jellycat has countless fluffy options, including a cherry bag charm I’ve already got en route. So, read on for 19 examples of how I’m planning to embrace the bag charm trend this season. Go on, I dare you to be a touch more playful.