Launch List: The Best New Beauty Products in July, From MERIT’s First Tubing Mascara to Aveeno’s First Vitamin C Serum

This is the kind of hybrid formula that makes you rethink cream blush. The innovative balm melts into skin before transforming into a soft-focus, powder-like finish that blurs without looking flat or chalky.

Available in five buildable shades inspired by Italian desserts, it layers seamlessly over liquid, cream or powder makeup for a pretty flush that lasts all day, whether you prefer a barely there wash of color or a more sculpted, statement cheek.

Our editorial director, who has pale, redness-prone skin, found that it smoothed her complexion and made her natural flush look intentional rather than blotchy. Read more in her review of the Armani Beauty Dolci Makeup Blush.